This week’s gossip in the automotive industry brings news of Peugeot’s 508 discounts, an intriguing test for that Range Rover Velar’s door handles, and just how Seat’s attract more youthful buyers might help the entire VW Group.
No discounted 508s
Peugeot boss Jean Philippe Imparato has told Autocar the times of offering large cost discounts on its big 508 saloon are gone. “If I had been [confronted with] selling the vehicle in a 40% discount again, I wouldn’t [even] go into the market,” he stated. “I won’t kill this vehicle through discounting. If demand isn’t there, I’ll just make less [of these.Inches A brand new, more upmarket 508 arrives in 2018.
The Number Rover Velar’s flush, retracting door handles were subjected to durability testing at -20deg C to make sure they’d still operate. The handles were frozen shut in 4mm of ice to check whether or not they still labored. They did.
Seat’s youthful approach
Seat boss Luca de Meo continues to be pondering the brand’s allure with more youthful buyers and just how it may lead to attracting new clients who then undertake the VW Group’s other marques.
“The average chronilogical age of our customers is 40 [years of age, whereas for that other [VW brands] it’s 50 plus, and our average is swayed by a few very youthful buyers. When we is definitely an access point towards the group’s models with this smaller sized models, then I’m pleased with that,” he stated.
Ford executives admit that launching its upmarket Vignale sub-brand using the Mondeo has limited its appeal. Andy Barratt, Ford of Britain’s chairman, stated the Vignale form of the brand new Fiesta will probably obtain the greatest uptake – he predicts over 10% of Fiesta sales. “People like the thought of the vehicle you can purchase without getting to tick a lot of option boxes,” he stated.